Not all estate sales are perfect and when I went to meet with my client for my recent estate sale in Palo Alto I was really worried because the home was located in a large condo complex on the third floor. I knew we would need to market to the hundreds of people that lived in the complex and create lots of signage. I printed off color fliers and we put them in all of the mailboxes in the complex. In addition to my large signs I put small signs and balloons to guide all of the buyers who read about the sale online.
All of the marketing paid off because we ended up with a really good turnout for the sale. People arrived early so we opened around 8:45 and had a steady stream all day long. Chris and I took turns running the cash box and helping people bring their items down to their cars. Chris also delivered a few pieces in the afternoon which was a big help.